Fager focuses on preventing pain and reducing resistance, creating a more comfortable and balanced experience for the horse.
Friction & Rubbing Saver is a practical, problem-solving essential designed for everyday equestrian use.
The Challenge
Refine the existing label and introduce a new Apple variant without losing the product’s credibility.
The design needed to be:
• Trustworthy and pharmacy-inspired
• Clear and functional
• Slightly playful, with a touch of serious
• Trustworthy and pharmacy-inspired
• Clear and functional
• Slightly playful, with a touch of serious
The Solution
• To improve contrast and readability, the transparent label background was replaced with a solid white base.
• The information hierarchy was then refined and scaled to better suit the bottle size, as the previous version felt oversized.
• To bring in a bit of playfulness, the label creates a scene where the horse chases the treat, either an apple or a carrot.
The system is flexible and can easily adapt to future variants by changing only the ingredient pictogram.
Credits
Design: Liya Malinina
Brand: FAGER
Photography: FAGER
Category: Equestrian Care Product
Brand: FAGER
Photography: FAGER
Category: Equestrian Care Product