Packaging Design for Leather Mats

As a graphic designer, I created packaging for CBD products.

BRIEF

Packaging with a window so customers can feel the texture and see the color and print of the mat, like the example in the picture. 

• We love a minimalistic look with a hint of romance. 

• The prints on our mats are all vintage gravure. 

• The packaging needs to be a light color so the colors of the mats will look beautiful true the windows.

Package type: Box

Company name:Tapis Volant

The product: Buttery-soft vegan leather mats made for the modern family. So versatile and down-for anything, it can be used both indoors and outdoors for picnics, beach days, table cloth, meal times, messy play... the list goes on and on!

Our customers are trendy young parents in the middle to a higher segment. We want the brand to be of high quality and ultimately a status symbol of some sort.

CONCEPT IDEA

I used the photos associated with the names (Extreme Ice, Forest Fruit, Rainbow Candy, Madagascar Vanilla) I was also looking for calm photos to convey the feeling that this product is relaxing.

I also created unique icons to show how natural the product is. 

STATS

Timeline: 3 Weeks 

Deliverables: I delivered the final files in the following format 

• Concept mockup .png 

• Print-ready .pdf 

• Source file (Editable File) .ai